News pointing to the future of marketing, from the co-founder of content strategy tool Zuum.
The Engagement Problem
GMs pulling out of Facebook created quite a dust up. Here’s the rational, 10,000 foot view pov.
Via @adamkmiec
Facebook Trivia: 10 Things You Didn’t Know About the Social Network
My favorite: One in every five page views in the US is on Facebook.
Facebook Launches Promoted Posts, Pay As Little As $5 For More Fans To See Page Content
This just broke today, and this is a good overview of how to use it.
Via @laurenkgray
‘iQ by Intel’ – experimental online magazine curated by a workforce of thousands
An excellent example of how large companies can utilize their large staffs to deliver relevant, compelling content. Be sure to click through to see the actual Intel publication, “iQ”.
Via @tomforemski
Upside Down Apple Logo
This captures what I find to be one of the biggest question I come across regarding UX issues: At what point in the user’s product use cycle do you focus on. The early impression stage or the highly-experienced user.
Via @JoeMoreno
Fast Company: 20 Top Insights For Creating Appealing Content
A series of good quotes on content development.
Via @michaelgass
A Simple Plan for Writing One Powerful Piece of Online Content per Week
What marketer doesn’t feel like they should be publishing more these days. I really like how the writer lays out a simple formula for taking that critical first step towards doing that.
Via @markwschaefer
To Get To The Root Of A Hard Problem, Just Ask “Why” Five Times
Solutions to problems, or even finding the solutions to problems, doesn’t have to be complicated.