Links pointing to the future of marketing, from the co-founder of content strategy tool Zuum.
In a SoHo Lab, HuffPo Mafia rekindles the old magic
A story not only about how corporate dysfunction is killing the creative spirit, but also about how easy it is for the creative thinkers to find a different path. Like water running downhill.
Via @Britopian
GM Cuts Facebook Ad Spending, But Ford Steps on the Gas
Clearly GMs move wasn’t the last word on this issue. But what’s hidden in many of the articles I’ve read is that GM is still pouring a lot of money into Facebook content creation. They may have come in with a bad direct response mindset thinking they could spin Facebook ads into gold, but the fact that they’re still spending considerable sums on their Facebook pages content shows they aren’t anywhere near giving up on Facebook.
Via @Aerocles
Facebook’s Purchases May Hint at Its Future
This really demonstrates the challenges so many large companies are having keeping up. Companies like Facebook are foregoing much of the typical legwork around acquisitions, playing things more from the gut. Of course, the story isn’t over yet, but in the meanwhile, with Facebook able to make large acquisitions like Instagram quickly, it’s making things difficult for their less-nimble competitors.
How Users Are App-ifying The Web, With or Without Publishers
This app vs web story has been an interesting one, and as the article points out, it’s not shaking out the way either side thought. Another example of how lowering production and startup costs add constant forks in the pathway of technology.
Via @bradberens
What the Web Could Learn From Dawn of TV
Despite the relative recency of mass communications, it’s remarkable how cyclical they are. Mobile is following so many of the same routes Web 1.0 took. This article draws the parallels between online video content, and the early days of TV.
Via @learmonth
Facebook giveth, Facebook taketh: A curious case of video apps
Whether or not you saw the NY Times article about Facebook’s ability to predict the future of apps, this is a good alternate view.
Via @mcarney7
Twitter Campaign Donates Your Unused Characters
Another example of advertising seeping into every nook and cranny it can find.
Via @mashable