News pointing to the future of marketing, from the co-founder of content strategy tool Zuum.
How Gymkhana 5 was made for under $1m
10 minutes of stunt driving video shot during the day in SF for under $1m. Amazing.
Via @adverblog
Is the Internet Killing Advertising Creativity?
A piece written by a lawyer. I would guess lawyers have killed more creative than the Internet
Via @adage
How Blank Display Ads Managed to Tot Up Some Impressive Numbers
What’s stands out to me is that they create a bogus, blank ad and have the clickers actually responded to an inquiry on the ad asking why they clicked. They said out of curiosity. That means a significant portion of them noticed the unique ad, and actually took action. At least it confirms that distinct creative gets noticed.
Via @The_ARF
Google’s Interactive Calculator
Go to Google and search “2+2″ and see what happens.
Via @seroundtable
Social Media Revenue Booms, Led by Ads
Good news in the social media space.
Via @MediaPost
Facebook to introduce sponsored results in search typeahead
Facebook’s making several moves into the search space. They certainly must be getting a lot of search traffic. Most interesting is that they’re allowing direct bidding against competitor pages and apps.
Via @brittanydarwell
Yes, Google, Do What You Can and Save Us From Wretched Infographics
WhenThe Atlanticstarts screaming for an end to Infographics, you know they’ve cleared the shark.